Cassper Nyovest is a multi-platinum selling artist started rapping at the age of 12 and dropped out of high school when he was 16 to pursue his dreams.
🔥💖 HIS STORY – READ MORE 👇
Refiloe Maele Phoolo (born 16 December 1990), professionally known as Cassper Nyovest, is a South African rapper, songwriter, entrepreneur, record producer and amateur boxer. Born and raised in Mahikeng, North West, he is regarded as one of the most successful artists in South Africa.
In 2014, he established his own record label, Family Tree Records.
The success of the event pursued Nyovest with the affix “Fill Up” to instigate more concerts in different stadiums annually, including Orlando Stadium (2016) and FNB Stadium (2017), also both in Johannesburg, Moses Mabhida Stadium (2018) in Durban, and Royal Bafokeng Stadium (2019) in North West.
Nyovest released his eponymous studio album, Refiloe, released on 31 October 2015, at his Fill Up The Dome concert. The album collaborates with several artists including The Game, DJ Drama, Stonebwoy and Casey Veggies.
Refiloe Maele Phoolo , a borough of North West, son to Muzuki and Letsebela Phoolo. Nyovest has a sister Tsholofelo Phoolo, and his late brother, Khotso Phoolo who passed on in 2003.
He attended the Sol Plaatjie Secondary School where he was an athlete and partook in various sports. Nyovest started rapping at the age of 12.
In 2006, he failed his Grade 10 exams which led him moving to his grandmother’s house in Potchefstroom. Therefore, in 2007, he decided to drop out of high school at the age of 16.
In 2008, Nyovest relocated to Johannesburg to pursue a career in music as a rapper and producer, after telling his parents he would rather chase his dream, which he believed would work out, rather than playing it safe and regretting it his whole life.
2004–2014: Beginnings and Tsholofelo
Main article: Tsholofelo
In 2004, Nyovest formed a hip hop group Childhood Gangsta with his friends while he was 13. He then left to join his following group, Slow Motion which had eight members including record producer, Aashish Gangaram of Ganja Beatz.
After dropping out of school, Nyovest signed with motswako record label Impact Sounds, which also signed artists including Tuks Senganga and Morafe in 2006, but the relationship between Nyovest and Impact Sounds soured because of creative differences. In 2008, both parties separated making Nyovest an independent artist at the time.
Nyovest moved back home, and created his own record label. Before establishing his label, Nyovest was discovered by late rapper Hip Hop Pantsula while performing, and he featured Nyovest on his song “Wamo Tseba Mtho”.
Nyovest released his debut single, “Gusheshe“, featuring Okmalumkoolkat, in 2013 and in 2014 then established his record label, Family Tree Records. His second single, “Doc Shebeleza“, was released that year, named for kwaito artist Doc Shebeleza. The song received positive reviews from the public and was praised by notable acts including singer Yvonne Chaka Chaka.
On 18 July 2014, Nyovest released his debut album Tsholofelo named after his sister. The album was an outstanding success, peaking number 1 on the iTunes SA album chart for 2 consecutive months (July and August).
Nyovest garnered several endorsement deals with various companies, notably with vodka brand, Ciroc which is one of his biggest endorsement deal in his career so far.
Their endorsement began in 2017, when Nyovest displayed in his music video, Tito Mboweni several Cîroc bottles.
Ciroc then unveiled their deal with Nyovest. In 2015, Nyovest endorsed with MTN and AG Mobile in launching a smartphone named, AG Hashtag which was inspired and partly designed by him. He also endorsed with other brands including, Shoprite, Samsung South Africa, Coca-Cola, KFC SA, Castle Lite, Nike SA and Bitcasino.
Family Tree Records
As an entrepreneur, Nyovest has founded the Family Tree Records. The record label was established in 2014 after his departure of label, Impact Soundz.
Root of Fame
In July 2021, he founded a sneaker company Root of Fame, under Drip Footwear.
On September 6, 2021, he launched his own liquor brand named Billiato.
Fame vs Clout
On 22 December 2021, Nyovest held a boxing match in which he won against YouTuber, Slik Talk.
Actor vs Musician
In July 2015, after months of denying any romantic involvement with each other, Nyovest and actress Boity finally confirmed in a July issue of DRUM that they were dating. The headline on the cover of the magazine implied that the couple was engaged but Nyovest and Thulo later denied this claiming that the magazine used the headline as a ploy to increase sales.
The couple broke up in December 2015.